Mapping vs Masking: The nerdy stuff that makes projection magic
It’s not just about the visuals. It’s about how you shape them. Two words you’ll hear a lot: mapping and masking. Sound the same? Nope. Work the same? Hell no. But
Our favorite Wild Projections so far
When the sun goes down, cities light up with colorful lights and signs. It’s a great time for wild beaming and video mapping to transform the night. Wild Projection is an amazing way to capture attention. It creates a big impact, involves your brand, and offers a unique experience for marketing. It’s sure to get lots of views, make an impact, and be shared on social media. As we’ve done our fair share of wild projections throughout the world, we thought we’d share some our favorites with you!
How We Scout Locations for Maximum Visual Impact | Lumen Trails
Anyone can beam a projector at a wall. But not every wall will stop people in their tracks. That’s where location scouting comes in. And trust us we’re obsessed
Gobo vs Video Projection: Which One Hits Harder?
Let’s cut through the fog (or beam through it, if you will). You’ve got a message. A logo. A mood. A mission. And you want to throw it on a wall, a street, a silo
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