Mapping vs Masking: The nerdy stuff that makes projection magic
It’s not just about the visuals. It’s about how you shape them. Two words you’ll hear a lot: mapping and masking. Sound the same? Nope. Work the same? Hell no. But
Dream big. Beam bold.
About us
Bold stories through fearless projections in public spaces
We don’t just project videos, we transform the walls.
Lumen Trails transforms buildings into moving stories with bold, high-impact video projections. No screens. No rules. Just pure light, attitude and ideas. From guerrilla drops to city-wide shows and now offered worldwide: if it glows, we go.
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Our showreel
Campaign portfolio
We made their campaign shine.
1Inch Network Paris
Video projections
British Heart Foundation
Video projections
Dopper
Video projections
Rosé Rosie
Video projections
UGG
Video projections
RAINS
Video projections
Kipling
Gobo Projections
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Your brand on the walls
Follow the alternative trail. The street is your playing field
Our services
a wide variaty of projections
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How We Scout Locations for Maximum Visual Impact | Lumen Trails
Anyone can beam a projector at a wall. But not every wall will stop people in their tracks. That’s where location scouting comes in. And trust us we’re obsessed
Gobo vs Video Projection: Which One Hits Harder?
Let’s cut through the fog (or beam through it, if you will). You’ve got a message. A logo. A mood. A mission. And you want to throw it on a wall, a street, a silo
Our favorite Wild Projections so far
Wild Projection is an amazing way to capture attention. It creates a big impact, involves your brand, and offers a unique experience for marketing. It’s sure to get
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