
How We Scout Locations for Maximum Visual Impact | Lumen Trails
Anyone can beam a projector at a wall. But not every wall will stop people in their tracks. That’s where location scouting comes in. And trust us we’re obsessed
Video Mapping (also called projection mapping) is where the fun starts.
It’s about matching your video to the real-world surface. Think windows, doors, columns, weird angles every element of a building or object can be mapped, so your visuals hug the architecture instead of just sitting on top of it.
In other words:
The wall becomes part of the show.
Not just a flat screen, but a living, moving shape.
What it does:
– Lets you animate parts of the building separately
– Adds depth, motion and visual punch
– Creates the illusion that the building is alive
Example:
Masking is the ninja move. While mapping lets you fit visuals to a surface, masking hides parts of your projection, so only the bits you want are visible.
Think of it like cutting holes in your video beam:
you block out areas you don’t want light on (trees, windows, street signs), and you focus all the power on the parts that matter.
What it does:
– Avoids projecting where it’s not needed
– Keeps visuals clean and precise
– Focuses attention
– Makes you look pro instead of messy
Example:
Here’s the deal:
Mapping = creative magic. Masking = technical precision.
You need both if you want your projection to hit hard and clean.
Without mapping → your video looks like a YouTube clip sprayed on a wall.
Without masking → your video bleeds everywhere and loses focus.
With both → the building becomes the screen. The audience gasps. Phones come out. Mission accomplished.