Kipling

In May 2024, Paper Trails joined forces with Kipling once again. The iconic brand unleashed a campaign across Antwerp, Barcelona, Brussels, and Madrid, all about bringing back the monkey. This isn’t just any monkey—it’s their signature keychain, a playful touchstone in their designs for years. Kipling dominated all four cities. Projection. The striking pink monkey was everywhere. Impossible to miss. Impossible to ignore.