BRAT

“Brat is completely different, but still Brat.”
For the release of the expanded BRAT album, which took the world by storm this summer, we launched a big campaign with a projection twist.
 
From large mural takeovers during Pride Amsterdam to a wild beaming campaign on release day, and an international poster rollout we went all in. The posters were taped up so fans could easily take them home themselves.