Beter Bed

For our collaboration with Beter Bed, we came up with a unique and creative way to convey their message. Using projections, we visualized the difference between a bad bed and a Beter Bed.

At night, we projected the word “Bed” onto windows where lights were still on, and “Beter Bed” onto windows where the lights were already off. In doing so, we demonstrated how choosing the right bed can make all the difference for a good night’s sleep.

Beter Bed is a leading Dutch retailer specializing in beds, mattresses, and bedroom furniture. They focus on offering quality sleep solutions tailored to individual needs, helping customers sleep better and wake up refreshed.