We don’t do safe. We don’t do subtle.
Lumen Trails turns buildings into stories, streets into stages and light into pure visual impact. We hijack architecture with bold video projections, razor-sharp gobos and immersive video mapping. No screens. No permission. No limits. World Wide. If it stands still, we can make it move.
We live for the moment the city blinks. When strangers stop. When phones come out. When a wall suddenly breathes light and becomes something else entirely. Our work isn’t made to hang in a gallery it’s made to live outside, in public, and online. From guerrilla drops to building takeovers: we design every projection to hit hard, film well and stay in your mind.
Behind every bold projection is a mountain of nerdy love. We scan, map, mask, test, align and then we hit it with light. We treat pixels like paint, walls like storyboards, and cities like playgrounds. You bring the idea (or the wall). We’ll bring the power, the gear and the guts to make it unforgettable.
Lumen Trails is the creative younger sibling of Paper Trails an established street advertising agency based in Amsterdam since 2013. Where Paper Trails brings brands to the street with authorised and guerrilla out-of-home campaigns, Lumen Trails goes one step further: using light, projection, and bold storytelling to turn city walls and public spaces into unforgettable experiences.